---
title: Podcast
description: A podcast is an audio content format used to share insights, interviews, or discussions with target audiences.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Podcast](https://mixology-digital.com/glossary/podcast)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:59:58 AM

A podcast is an audio content format used to share insights, interviews, or discussions with [target audiences](https://mixology-digital.com/glossary/target-audience). In B2B marketing, it’s a storytelling channel that builds brand authority and nurtures long-term engagement.

Podcasts humanise brands, offering an authentic voice that deepens trust with audiences beyond traditional ads. When repurposed across channels, podcast content fuels [thought leadership](https://mixology-digital.com/glossary/thought-leadership) and [demand generation](https://mixology-digital.com/glossary/demand-generation) simultaneously.

[View full post](https://mixology-digital.com/glossary/podcast)

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