---
title: Pelago
description: Pelago is Mixology Digital’s AI buyer intelligence engine, designed to analyse first-party and intent data to optimise campaign performance.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Pelago](https://mixology-digital.com/glossary/pelago)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:00:38 PM

Pelago is Mixology Digital’s AI buyer intelligence engine, designed to analyse [first-party](https://mixology-digital.com/glossary/first-party), [intent](https://mixology-digital.com/glossary/intent-data), and behavioural data to optimise campaign performance and audience targeting.

It identifies [buyer intent](https://mixology-digital.com/glossary/buying-intent) patterns, validates lead quality, and enhances reporting visibility across the [demand generation](https://mixology-digital.com/glossary/demand-generation) lifecycle.

By integrating [machine learning](https://mixology-digital.com/glossary/ml) and [data enrichment](https://mixology-digital.com/glossary/data-enrichment), Pelago empowers marketers to act faster on signals, driving higher engagement and ROI.

[View full post](https://mixology-digital.com/glossary/pelago)

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