---
title: Net promoter score (NPS)
description: A net promoter score (NPS) measures customer loyalty by asking how likely a customer is to recommend a company on a scale of 0–10.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Net promoter score (NPS)](https://mixology-digital.com/glossary/nps)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:00:08 PM

A net promoter score (NPS) measures customer loyalty by asking how likely a customer is to recommend a company on a scale of 0–10. It categorises respondents as Promoters, Passives, or Detractors.

For B2B organisations, NPS provides an easy-to-track indicator of satisfaction and [advocacy](https://mixology-digital.com/glossary/customer-advocacy) potential. It’s often correlated with retention, expansion, and referral rates. Regularly collecting and analysing NPS feedback helps identify at-risk accounts early and improve [customer experience](https://mixology-digital.com/glossary/cx) across the lifecycle.

[View full post](https://mixology-digital.com/glossary/nps)

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