---
title: NoFollow links
description: A NoFollow link is a hyperlink tagged to prevent SEO authority from passing between sites. It drives referral traffic and brand visibility.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [NoFollow links](https://mixology-digital.com/glossary/nofollow)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:00:36 PM

A NoFollow link is a hyperlink tagged to prevent [SEO](https://mixology-digital.com/glossary/seo) authority from passing between sites. While it doesn’t boost search rankings directly, it still drives referral traffic and brand visibility.

For B2B marketers, maintaining a balanced [backlink](https://mixology-digital.com/glossary/backlinks) profile with both [DoFollow](https://mixology-digital.com/glossary/dofollow) and NoFollow links helps signal authenticity and diversification. NoFollow is particularly valuable for PR placements, paid partnerships, or user-generated content where editorial control is limited.

[View full post](https://mixology-digital.com/glossary/nofollow)

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