Natural language processing (NLP) is a branch of artificial intelligence that enables machines to understand and interpret human language.
In B2B marketing, NLP powers chatbots, sentiment analysis, and content optimisation tools. It helps automate tasks like keyword clustering, intent detection, and lead qualification, enhancing both efficiency and personalisation.
As AI adoption grows, NLP underpins the transition toward conversational marketing and predictive content creation, making customer interactions more human and data-driven.