---
title: Marketing-qualified account (MQA)
description: A marketing-qualified account (MQA) is a company that meets the ICP and engagement thresholds to warrant sales outreach within an ABM framework.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Marketing-qualified account (MQA)](https://mixology-digital.com/glossary/mqa)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:00:40 PM

A marketing-qualified account (MQA) is a company that meets the [ICP](https://mixology-digital.com/glossary/icp) and engagement thresholds to warrant sales outreach within an [ABM framework](https://mixology-digital.com/glossary/abm).

MQAs are evaluated based on aggregated account activity, like multiple contacts engaging with campaigns or showing [intent signals](https://mixology-digital.com/glossary/intent-signal).

Tracking MQAs bridges the traditional gap between [marketing-qualified leads (MQLs)](https://mixology-digital.com/glossary/mql) and account-based prioritisation, aligning marketing and sales around shared metrics.

[View full post](https://mixology-digital.com/glossary/mqa)

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