---
title: Marketing funnel
description: "The marketing funnel visualises how prospects progress from awareness to conversion. It’s typically divided into three stages: TOFU, MOFU and BOFU."
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Marketing funnel](https://mixology-digital.com/glossary/marketing-funnel)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:01:01 PM

The marketing funnel visualises how prospects progress from awareness to conversion. It’s typically divided into three stages: [top of funnel (TOFU)](https://mixology-digital.com/glossary/tofu), [middle of funnel (MOFU)](https://mixology-digital.com/glossary/mofu), and [bottom of funnel (BOFU)](https://mixology-digital.com/glossary/bofu), each requiring distinct content and engagement tactics.

Modern funnel strategies blend automation, content, and sales enablement to maintain momentum and reduce drop-off at each stage.

[View full post](https://mixology-digital.com/glossary/marketing-funnel)

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