---
title: Market segmentation
description: Market segmentation divides a broad audience into smaller groups based on shared characteristics, such as industry, size, or behaviour.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Market segmentation](https://mixology-digital.com/glossary/market-segmentation)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 12:00:39 PM

Market segmentation divides a broad audience into smaller groups based on shared characteristics, such as industry, size, or behaviour. Segmentation frameworks power everything from [ABM](https://mixology-digital.com/glossary/abm) tiers to [nurture workflows](https://mixology-digital.com/glossary/nurture-workflow), helping brands deliver the right message to the right audience at the right time.

For B2B marketers, [segmentation](https://mixology-digital.com/glossary/segmentation) enables tailored messaging, content, and offers that increase relevance and response rates.

[View full post](https://mixology-digital.com/glossary/market-segmentation)

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