---
title: Low intent keywords
description: Low intent keywords represent early-stage search terms that indicate interest but not immediate purchase intent.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Low intent keywords](https://mixology-digital.com/glossary/low-intent-keywords)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 10:56:04 AM

Low intent keywords represent early-stage search terms that indicate interest but not immediate purchase intent. For example, “what is,” “guide to,” or “benefits of” queries.

These keywords are essential for [top-of-funnel (TOFU)](https://mixology-digital.com/glossary/tofu) awareness, helping brands capture and educate audiences before competitors enter the conversation.

[View full post](https://mixology-digital.com/glossary/low-intent-keywords)

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