---
title: Lead handoff
description: Lead handoff is the process of transferring a qualified lead from marketing to sales once it meets predefined criteria.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Lead handoff](https://mixology-digital.com/glossary/lead-handoff)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:55:55 AM

Lead handoff is the process of transferring a qualified lead from marketing to sales once it meets predefined criteria. It represents the point where engagement shifts from nurturing interest to driving [conversion](https://mixology-digital.com/glossary/conversion).

A seamless handoff maintains momentum and protects pipeline quality. It relies on clear communication, defined ownership, and shared visibility into lead status and next steps.

[View full post](https://mixology-digital.com/glossary/lead-handoff)

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