---
title: Intent score
description: Intent score quantifies the strength of an account’s or lead’s buying intent using behavioural data, such as content engagement frequency and relevance.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Intent score](https://mixology-digital.com/glossary/intent-score)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:54:58 AM

Intent score quantifies the strength of an account’s or lead’s [buying intent](https://mixology-digital.com/glossary/buying-intent) using behavioural data, such as content engagement frequency, recency, and relevance. It helps marketers distinguish casual interest from genuine purchase consideration, informing prioritisation models.

Integrated with [CRM](https://mixology-digital.com/glossary/crm) or [MAP](https://mixology-digital.com/glossary/map) systems, intent scoring ensures that outreach timing and messaging align with real buyer activity.

[View full post](https://mixology-digital.com/glossary/intent-score)

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