---
title: Infographic
description: An infographic is a visual format used to communicate information quickly and clearly by combining text and data-driven visuals.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Infographic](https://mixology-digital.com/glossary/infographic)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 18, 2025 5:35:53 PM

An infographic is a visual format used to communicate information quickly and clearly by combining text and data-driven visuals. In B2B marketing, infographics make complex concepts more digestible, particularly for busy stakeholders who prefer skimmable content.

Infographics play a strong role in [content distribution](https://mixology-digital.com/glossary/content-distribution) and [thought leadership](https://mixology-digital.com/glossary/thought-leadership). They can summarise reports, showcase survey findings, illustrate workflows, or highlight performance benchmarks. Their visual nature increases shareability across social channels, enhances engagement, and supports both [top-funnel](https://mixology-digital.com/glossary/tofu) education and [mid-funnel](https://mixology-digital.com/glossary/mofu) nurturing.

[View full post](https://mixology-digital.com/glossary/infographic)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mixology Digital"
  },
  "dateModified" : "2025-11-18T17:35:53.058Z",
  "datePublished" : "2025-11-18T17:35:53Z",
  "headline" : "Infographic",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://mixology-digital.com/glossary/infographic",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "B2B marketing glossary"
  }
}
```