A dashboard is a visual interface that consolidates key metrics and data from multiple sources into a single, digestible view. For B2B marketing teams, dashboards are central to campaign reporting, performance tracking, and executive alignment. They provide real-time insight into lead volume, conversion rates, pipeline velocity, and ROI, transforming raw data into actionable intelligence.
When designed effectively, dashboards bridge silos between marketing, sales, and RevOps, enabling quicker, evidence-based decisions that drive continuous optimisation.