---
title: Customer success
description: Customer success ensures that clients achieve their desired outcomes using a product or service. It’s focuses on adoption, satisfaction, and expansion.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Customer success](https://mixology-digital.com/glossary/customer-success)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:54:49 AM

Customer success ensures that clients achieve their desired outcomes using a product or service. It’s a proactive function focused on adoption, satisfaction, and expansion.

In B2B models, strong customer success teams drive recurring revenue and reduce [churn](https://mixology-digital.com/glossary/churn-rate) by acting as strategic partners to clients.

Success metrics—such as renewal rate and health score—connect post-sale engagement directly to business growth.

[View full post](https://mixology-digital.com/glossary/customer-success)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mixology Digital"
  },
  "dateModified" : "2025-11-17T11:19:05.605Z",
  "datePublished" : "2025-11-14T11:54:49Z",
  "headline" : "Customer success",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://mixology-digital.com/glossary/customer-success",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "B2B marketing glossary"
  }
}
```