---
title: Chatbot
description: A chatbot is an AI-powered or rule-based tool that interacts with website visitors in real time to answer questions.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Chatbot](https://mixology-digital.com/glossary/chatbot)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:49:00 AM

A chatbot is an AI-powered or rule-based tool that interacts with website visitors in real time to answer questions, capture leads, or guide users through the [buyer journey](https://mixology-digital.com/glossary/buyer-journey). In B2B, chatbots shorten response times and support qualification at scale.

Integrated with [CRM](https://mixology-digital.com/glossary/crm) or automation systems, chatbots can route conversations to sales, schedule demos, or [segment](https://mixology-digital.com/glossary/segmentation) prospects based on interest level, all without human intervention.

Beyond efficiency, they enhance user experience by providing on-demand information and reducing friction, particularly on [landing pages](https://mixology-digital.com/glossary/landing-page) or resource hubs.

[View full post](https://mixology-digital.com/glossary/chatbot)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mixology Digital"
  },
  "dateModified" : "2025-11-14T14:50:42.600Z",
  "datePublished" : "2025-11-14T11:49:00Z",
  "headline" : "Chatbot",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://mixology-digital.com/glossary/chatbot",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "B2B marketing glossary"
  }
}
```