---
title: Customer effort score (CES)
description: Customer effort score (CES) measures how easy it is for customers to complete an action, such as resolving an issue, onboarding, or accessing support.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Customer effort score (CES)](https://mixology-digital.com/glossary/ces)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:55:00 AM

Customer effort score (CES) measures how easy it is for customers to complete an action, such as resolving an issue, onboarding, or accessing support. It’s a key indicator of friction within the customer journey.

In B2B environments, a low effort score correlates strongly with renewal and [upsell](https://mixology-digital.com/glossary/upsell) potential, making it a valuable post-sale success metric. Tracking CES helps customer marketing and success teams pinpoint process improvements that enhance satisfaction and long-term loyalty.

[View full post](https://mixology-digital.com/glossary/ces)

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