---
title: California Consumer Privacy Act (CCPA)
description: The California Consumer Privacy Act (CCPA) is a data-privacy law that grants California residents rights over how their personal information is processed.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [California Consumer Privacy Act (CCPA)](https://mixology-digital.com/glossary/ccpa)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:48:59 AM

The California Consumer Privacy Act (CCPA) is a data-privacy law, similar to [GDPR](https://mixology-digital.com/glossary/gdpr), that grants California residents rights over how their personal information is collected, shared, and sold. For B2B marketers, it set a precedent for transparency and control in data-driven marketing.

The act requires clear disclosure of data-usage purposes, opt-out mechanisms, and compliant data-sharing processes with third parties. Even companies outside California must comply if they handle data belonging to California-based individuals.

[View full post](https://mixology-digital.com/glossary/ccpa)

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