---
title: Bounce rate
description: Bounce rate measures the percentage of website visitors who leave after viewing only one page. It’s a key indicator of landing page relevance.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Bounce rate](https://mixology-digital.com/glossary/bounce-rate)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:49:04 AM

Bounce rate measures the percentage of website visitors who leave after viewing only one page. In B2B contexts, it’s a key indicator of [landing page](https://mixology-digital.com/glossary/landing-page) relevance, content engagement, and overall user experience.

A high bounce rate can suggest misaligned messaging, poor load speed, or insufficient [calls to action](https://mixology-digital.com/glossary/cta). However, interpretation depends on intent; certain content types (like [blogs](https://mixology-digital.com/glossary/blog) or contact pages) naturally yield higher bounce rates.

Optimising bounce rate involves improving on-page experience, strengthening [internal linking](https://mixology-digital.com/glossary/internal-linking), and aligning [inbound](https://mixology-digital.com/glossary/inbound) traffic sources with visitor expectations. When analysed alongside metrics like [time on page](https://mixology-digital.com/glossary/top) and [conversion rate](https://mixology-digital.com/glossary/conversion-rate), it provides a fuller picture of content performance.

[View full post](https://mixology-digital.com/glossary/bounce-rate)

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