---
title: Business development representative (BDR)
description: A Business Development Representative (BDR) is responsible for generating and qualifying leads at the top of the sales funnel.
---

[B2B marketing glossary ](https://mixology-digital.com/glossary)

# [Business development representative (BDR)](https://mixology-digital.com/glossary/bdr)

 Written by [Mixology Digital](https://mixology-digital.com/glossary/author/mixology-digital) | Nov 14, 2025 11:48:47 AM

A Business Development Representative (BDR) is responsible for generating and qualifying leads at the top of the sales funnel. Their primary goal is to identify potential customers, engage them through outbound outreach, and set meetings for Account Executives.

BDRs bridge marketing and sales, acting on campaign data, intent insights, and [inbound](https://mixology-digital.com/glossary/inbound) leads to start meaningful conversations with prospects. In [ABM](https://mixology-digital.com/glossary/abm) environments, they often focus on specific [target accounts](https://mixology-digital.com/glossary/tal), tailoring outreach based on role, industry, and engagement behaviour.

The effectiveness of a BDR team directly impacts pipeline creation and velocity. Success depends on strong enablement, clear [SLAs](https://mixology-digital.com/glossary/sla) with marketing, and access to high-quality data that supports personalised outreach.

[View full post](https://mixology-digital.com/glossary/bdr)

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